With the introduction of corporate accounts, Spotify now risks driving down ARPU once again, depending on how popular the offering becomes. But that was only after Spotify saw a sharp 39.4% drop in ARPU between 2015 to 2020, from $8.66 to $5.25. ARPU did increase 6% year-over-year to €4.38 ($4.59) in Spotify’s most recent quarterly earnings report (though it was basically flat from the prior quarter), which was due in part to price increases on plans, including bundled plans, instituted by the company in over 40 markets, including the U.S.

That’s a problem for creators and other rights holders, who want to see as much value as possible per customer, contributing to the revenue pie that’s split up for their royalty payments. These sorts of bundle plans help swell Spotify’s subscriber base, but also results in lower average revenue per user (ARPU).īeninese-Nigerian Rising Star Ayra Starr Gets Spotlight From Spotify RADAR Global Program According to Accenture managing director Jan Jendeby in a blog post announcing the new package, Accenture company will help support “the innovation and development” of Spotify for Work by sharing feedback about the product.Īlthough a spokesperson would not confirm the rate for these kinds of corporate accounts, Spotify for Work will offer subscriptions at a discounted rate per person - similar to Spotify’s popular family plans, which allow up to six members of a household to use a single account for $15.99 in the U.S.

Spotify has unveiled a new offering that will allow companies to offer Spotify Premium as an employee perk, the company announced Wednesday (May 18).ĭubbed Spotify for Work, the corporate accounts feature has already been adopted by global professional services firm Accenture, which will roll out the offering for its employees across Sweden, Latvia and Lithuania.

Spotify plans with hulu